I am often asked this question, and it is something that I feel I need to find a comprehensive answer to! My inquiry is going to focus on the workplace of the professional commercial dancer, so I therefore need to be able to define what this genre is?
The truth is that it is an constantly changing, expansive genre, involving all kinds of media. You need to be diverse and up-to-date with the most current styles of dance to be able to work as a commercial dancer. This paragraph gives a great description of what many would consider it to be:
"Commercial refers to dancing done in concerts, live shows, music videos, movies, industrials, and, obviously, commercials. There are many different styles of dance that can be worked into the commercial category, such as hip hop, jazz, locking, popping, breakdancing, krumping, and more. Sometimes, you'll find ballet and ballroom thrown into the mix, although "street dance" is more common. Generally speaking, commercial dance is super sexy and super entertaining." (Valiente, M. 2011)
I hope that this is helpful to those who are unsure as to what I mean when I refer to commercial dance! You do not need to be professionally trained to work as a commercial dancer, however many dancers have undergone some sort of formal training because of the various techniques and styles, and high level of performance it involves.
http://www.wetpaint.com/so-you-think-you-can-dance/articles/so-you-think-you-can-dance-101-what-is-commercial-style
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